Ameliorated Marketing & Business Development (AMBD)
Over 2 billion people are on social media. 9 out of 10 U.S. companies use social media, and, of those, 90% report increased exposure and over 50% report improved sales.
Investing in a social media strategy now is the best way to prepare your business for the years ahead. Technological change can be difficult to maneuver, but it’s worth the investment and effort – ignoring it will leave you, and your business, behind.
Listen – Listen to your target market and interact to learn what they value and like. Then you can create useful content and spark conversations that add value to their lives.
Focus – A focused social media strategy intended to provide useful content and build a consistent and strong brand has a better chance for success than a wide-ranging strategy that attempts to be all things to all people.
Add Value – Add value to conversations relating to your field in order to establish yourself as an expert and thought leader. Focus on creating useful content and developing relationships with online influencers.
Be Consistent– Consistently publish content and participate in conversations. Come up with a realistic posting schedule and stick to it, and be available and responsive to your customers and other online contacts.
Be Patient – Social media marketing success doesn’t happen overnight. Set realistic, specific goals for the next three, six, and 12 months and use analytics to track your efforts’ success.
SEO Basics