Search engine optimization (SEO) is a little confusing and, because of that, small business owners are often reluctant to devote much time or money to it. I totally understand that hesitancy because I wouldn’t devote much to a marketing initiative I wasn’t comfortable with either. But, in the case of SEO, it’s definitely worth doing some research and figuring out what you can do on your own to optimize your website and/or committing some of your marketing budget to AMBD’s best-in-class search engine optimization services.
I have dozens of friends and clients who own, or work in, restaurants and bars across the country. A topic that comes up often when I talk to them is online reviews and how to best deal with them and make sure their business is presented in an accurate and positive light online.
It’s that time of year again… the dreaded performance evaluation season. As an employer, it makes sense to ask whether performance evaluations are really serving their intended purpose, or whether the reviews are actually causing more problems.
If your business is preparing for a year-end client event, keep in mind that of course you want clients and friends to enjoy themselves, but you also want to identify and accomplish a specific business goal and make sure your event increases your public profile and potential, or return, client base.
While a business card might seem a bit outdated and unnecessary in today’s business world, if done right, it’s the best cheap marketing tool a salesperson or small business owner can have. You are constantly meeting potential clients and customers, handing over a dynamic and memorable business card not only provides your contact information and website, it gives a glimpse of your business persona and leaves a lasting impression.
Here’s a great article I recently came across from Entrepreneur.com contributor Daniel Ally highlighting “7 Major Steps to Achieving Massive Success.” I mean, who doesn’t want to achieve massive success? Ally does a nice job identifying some basic, but very helpful, steps to focus on to make your professional life as successful and fulfilling as it can possibly be.