Search engine optimization (SEO) is a little confusing and, because of that, small business owners are often reluctant to devote much time or money to it. I totally understand that hesitancy because I wouldn’t devote much to a marketing initiative I wasn’t comfortable with either. But, in the case of SEO, it’s definitely worth doing […]
Jake Heffern is a Marketing & Business Development Consultant with over ten years of professional experience in sales and marketing in the real estate, sports, retail, restaurant, entertainment and legal industries.
Entries by Jake
I have dozens of friends and clients who own, or work in, restaurants and bars across the country. A topic that comes up often when I talk to them is online reviews and how to best deal with them and make sure their business is presented in an accurate and positive light online.
If it takes you a little while to get going in the morning and you sometimes even feel a little weak until after lunch there may be a couple simple, natural things you’ve been neglecting after waking up that, if added to your routine, will make you more energetic and efficient throughout the day. They […]
Here is a helpful guide to office gift-giving from Entrepreneur.com contributor Ross McCammon.
It’s that time of year again… the dreaded performance evaluation season. As an employer, it makes sense to ask whether performance evaluations are really serving their intended purpose, or whether the reviews are actually causing more problems.
I’m sure millions of people will make it their New Years Resolution to eat better and/or get in better shape in 2018. I’ve been trying to eat as healthy as possible for the past few months and I can tell you it’s not always easy. I do feel better so it’s not hard to stay motivated […]
If your business is preparing for a year-end client event, keep in mind that of course you want clients and friends to enjoy themselves, but you also want to identify and accomplish a specific business goal and make sure your event increases your public profile and potential, or return, client base.
While a business card might seem a bit outdated and unnecessary in today’s business world, if done right, it’s the best cheap marketing tool a salesperson or small business owner can have. You are constantly meeting potential clients and customers, handing over a dynamic and memorable business card not only provides your contact information and […]
There has been a lot of talk recently about the often-overlooked importance of rest on our health and productivity. Arianna Huffington’s book, The Sleep Revolution, is all about the topic, and a number of authors and scientists are also touting the value of short afternoon naps.
Here’s a great article I recently came across from Entrepreneur.com contributor Daniel Ally highlighting “7 Major Steps to Achieving Massive Success.” I mean, who doesn’t want to achieve massive success? Ally does a nice job identifying some basic, but very helpful, steps to focus on to make your professional life as successful and fulfilling as […]
Ameliorated Marketing & Business Development (AMBD) is a hands-on consulting group that provides businesses with a full range of strategies and services to increase their profile, client base and profits.
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