Entries by Jake

Understanding the Basics of Search Engine Optimization (SEO)

Search engine optimization (SEO) is a little confusing and, because of that, small business owners are often reluctant to devote much time or money to it. I totally understand that hesitancy because I wouldn’t devote much to a marketing initiative I wasn’t comfortable with either. But, in the case of SEO, it’s definitely worth doing […]

How to Handle Bad Reviews

I have dozens of friends and clients who own, or work in, restaurants and bars across the country. A topic that comes up often when I talk to them is online reviews and how to best deal with them and make sure their business is presented in an accurate and positive light online.

How to Start Your Day Like a Beast

If it takes you a little while to get going in the morning and you sometimes even feel a little weak until after lunch there may be a couple simple, natural things you’ve been neglecting after waking up that, if added to your routine, will make you more energetic and efficient throughout the day. They […]

How to Pack a Healthier Lunch

I’m sure millions of people will make it their New Years Resolution to eat better and/or get in better shape in 2018. I’ve been trying to eat as healthy as possible for the past few months and I can tell you it’s not always easy. I do feel better so it’s not hard to stay motivated […]

How to Host a Successful Corporate Event

If your business is preparing for a year-end client event, keep in mind that of course you want clients and friends to enjoy themselves, but you also want to identify and accomplish a specific business goal and make sure your event increases your public profile and potential, or return, client base.

Leave a Good Impression (With Your Business Cards)

While a business card might seem a bit outdated and unnecessary in today’s business world, if done right, it’s the best cheap marketing tool a salesperson or small business owner can have. You are constantly meeting potential clients and customers, handing over a dynamic and memorable business card not only provides your contact information and […]

Nap Your Way to a More Productive Day

There has been a lot of talk recently about the often-overlooked importance of rest on our health and productivity. Arianna Huffington’s book, The Sleep Revolution, is all about the topic, and a number of authors and scientists are also touting the value of short afternoon naps.

Seven Steps to Achieving Success from Entrepreneur.com

Here’s a great article I recently came across from Entrepreneur.com contributor Daniel Ally highlighting “7 Major Steps to Achieving Massive Success.” I mean, who doesn’t want to achieve massive success? Ally does a nice job identifying some basic, but very helpful, steps to focus on to make your professional life as successful and fulfilling as […]